startup

How Recognition Changes Everything

How Recognition Changes Everything

Startup technology companies who are entering an established market need to create and effuse their differentiation to the right audience. The path to recognition is quite straightforward and can be very rewarding. Follow these steps, tips and suggestions to get positive outcomes from influencers such as journalists and analysts.

5 Go-To-Market Predictions for 2019

5 Go-To-Market Predictions for 2019

Recapping 2018, $130 billion was invested into US based startups, funded through almost 9,000 deals. With the influx of money, and the growth in B2B startup funding with institutional capital, 2019 is set to be very exciting for the entrepreneur who is ready to embark on this journey. Hen House Ventures prepares startups for capital raising, we recognize that the investment community is becoming smarter, more connected, uses technology to evaluate risk, and most importantly is digging deeper when evaluating investment deals. Here’s our go-to-market predictions for startups to adhere to for 2019.

Hen House Ventures Facilitates Launch of New Technology from Pointel

Hen House Ventures Facilitates Launch of New Technology from Pointel

Hen House Ventures is a high–tech incubation and strategic marketing firm that validates and implements go-to-market strategies and marketing solutions to startups and established software and tech companies. We helped Pointel launch an enterprise software package called Genesys Adapter for Oracle CX Cloud.

Implement the Right Analytics Strategy

Implement the Right Analytics Strategy

Without analytics, making changes is just a guess. Before companies implement a significant change in business plans, branding and positioning, product packaging, product deliverable, or sales engagement, the wise companies will implement an analytics strategy that benchmarks the before and identifies the difference after the change is implemented.