product market fit

Market Surveys Establish Strategy

Market Surveys Establish Strategy

Hen House Ventures asks every software startup client about who will be buying your solution and how will it deliver value that they yearn for. Targeting markets is a waste of time if you don’t test their interest first. Smart startups will test their product market fit to a highly profiled sample group, to see if the need really exists and if the market is willing to adopt new technology to overcome their frustrations. Read how software startups should use market surveys to establish their go-to-market strategy.