The startup culture is absolutely captivating. The founding team’s culture is strong and constant in every aspect of the business. Hen House Ventures believes that the best brand development approach is by augmenting the character and qualities of the startup leader and feature the founding team culture. The person who drives the startup vision and will be the public storyteller should influence the branding. If the brand approach does not jive with the leader and culture, branding will be a forced experience, and the authenticity will be missing from the magic formula.
Recapping 2018, $130 billion was invested into US based startups, funded through almost 9,000 deals. With the influx of money, and the growth in B2B startup funding with institutional capital, 2019 is set to be very exciting for the entrepreneur who is ready to embark on this journey. Hen House Ventures prepares startups for capital raising, we recognize that the investment community is becoming smarter, more connected, uses technology to evaluate risk, and most importantly is digging deeper when evaluating investment deals. Here’s our go-to-market predictions for startups to adhere to for 2019.