Without analytics, making changes is just a guess. Before companies implement a significant change in business plans, branding and positioning, product packaging, product deliverable, or sales engagement, the wise companies will implement an analytics strategy that benchmarks the before and identifies the difference after the change is implemented.
A robust marketing tool, the email newsletter still shines as one of the best ways to engage with your audience, keep them informed, and drive revenue. Hen House has authored and designed hundreds of newsletters. These 8 email newsletter design and delivery tips and tricks ensure to engage your reader.