Hen House Ventures Facilitates Launch of New Technology from Pointel

Hen House Ventures recently assisted Pointel’s successful launch of its latest product: Genesys Adapter for Oracle CX Cloud. Hen House Ventures produced the marketing content that introduced this valuable contact center solution, to address a multi-billion dollar enterprise software market.

The Genesys Adapter for Oracle CX Cloud unifies business systems, synchronizes inbound customer data and augments it with information, including last interactions and interests. By connecting these powerful systems, the Adapter handles omni-channel real-time experiences to maximize customer value. It helps agents become more effective by automating activities, displaying reports and sharing customer insight. 

“The team at Hen House Ventures researched the market, created the messaging and implemented the collateral that helped our company successfully launch our latest contact center software product,” says Manisha Patel, Head Operations of Pointel. “We appreciate how Hen House Ventures managed our new product launch, by focusing on the needs of the market, and by explaining our technology clearly.”

“Hen House Ventures’ product incubation and positioning development approach was a truly rewarding experience to apply to Pointel’s new software technology launch,” says Tara Spalding, President of Hen House Ventures.


About Pointel 

Pointel is a contact center systems integrator specializing in implementing end-to-end Genesys contact center solutions. Pointel helps clients increase efficiency and performance. The strength of Pointel is its technical capability to take on challenging projects and deliver them on time and on budget. Since 1999, Pointel has implemented an impressive number of Genesys solutions with a 100% success record. Pointel provides system integration for Amdocs (Clarify), Microsoft CRM, Salesforce.com and Oracle.

About Hen House Ventures  

Hen House Ventures is a high–tech incubation and strategic marketing firm that validates and implements go-to-market strategies and marketing solutions to startups and established software and tech companies. We work with companies located throughout North America, assisting them in incubating and launching both companies and products to move them forward toward success. Our services are based on 20-plus years of executive marketing, product and sales experience with Silicon Valley software companies. We create and orchestrate programs that deliver growth results. Hen House has helped clients raise more than $17 million in funding. Our successful clients include Applitools, Commtrex, eTeamSponsor, SocialMetrics and X2CRM.