If your technology company wants an innovative, no-committment news service, Hen House Ventures offers Pre-Packaged Press Release Services covering press release creation and distribution, market analytics, strategic social media outreach, and competitive research, and analytics. Hen House’s PR packages are an efficient yet powerful way to introduce your new company or new product within an established market or positioned against a stalwart brand.
Startup technology companies who are entering an established market need to create and effuse their differentiation to the right audience. The path to recognition is quite straightforward and can be very rewarding. Follow these steps, tips and suggestions to get positive outcomes from influencers such as journalists and analysts.
The startup culture is absolutely captivating. The founding team’s culture is strong and constant in every aspect of the business. Hen House Ventures believes that the best brand development approach is by augmenting the character and qualities of the startup leader and feature the founding team culture. The person who drives the startup vision and will be the public storyteller should influence the branding. If the brand approach does not jive with the leader and culture, branding will be a forced experience, and the authenticity will be missing from the magic formula.
Hen House Ventures asks every software startup client about who will be buying your solution and how will it deliver value that they yearn for. Targeting markets is a waste of time if you don’t test their interest first. Smart startups will test their product market fit to a highly profiled sample group, to see if the need really exists and if the market is willing to adopt new technology to overcome their frustrations. Read how software startups should use market surveys to establish their go-to-market strategy.
Hen House Ventures is a high–tech incubation and strategic marketing firm that validates and implements go-to-market strategies and marketing solutions to startups and established software and tech companies. We helped Pointel launch an enterprise software package called Genesys Adapter for Oracle CX Cloud.