Tara Spalding of Hen House Ventures was interviewed by CEO Blog Nation to articulate how their approach to incubating software startups is different than the other companies, and how their portfolio companies are better off post incubation exit.
Startup technology companies who are entering an established market need to create and effuse their differentiation to the right audience. The path to recognition is quite straightforward and can be very rewarding. Follow these steps, tips and suggestions to get positive outcomes from influencers such as journalists and analysts.
The startup culture is absolutely captivating. The founding team’s culture is strong and constant in every aspect of the business. Hen House Ventures believes that the best brand development approach is by augmenting the character and qualities of the startup leader and feature the founding team culture. The person who drives the startup vision and will be the public storyteller should influence the branding. If the brand approach does not jive with the leader and culture, branding will be a forced experience, and the authenticity will be missing from the magic formula.
Hen House Ventures asks every software startup client about who will be buying your solution and how will it deliver value that they yearn for. Targeting markets is a waste of time if you don’t test their interest first. Smart startups will test their product market fit to a highly profiled sample group, to see if the need really exists and if the market is willing to adopt new technology to overcome their frustrations. Read how software startups should use market surveys to establish their go-to-market strategy.
Recapping 2018, $130 billion was invested into US based startups, funded through almost 9,000 deals. With the influx of money, and the growth in B2B startup funding with institutional capital, 2019 is set to be very exciting for the entrepreneur who is ready to embark on this journey. Hen House Ventures prepares startups for capital raising, we recognize that the investment community is becoming smarter, more connected, uses technology to evaluate risk, and most importantly is digging deeper when evaluating investment deals. Here’s our go-to-market predictions for startups to adhere to for 2019.
Hen House Ventures is a high–tech incubation and strategic marketing firm that validates and implements go-to-market strategies and marketing solutions to startups and established software and tech companies. We helped Pointel launch an enterprise software package called Genesys Adapter for Oracle CX Cloud.
Without analytics, making changes is just a guess. Before companies implement a significant change in business plans, branding and positioning, product packaging, product deliverable, or sales engagement, the wise companies will implement an analytics strategy that benchmarks the before and identifies the difference after the change is implemented.
A robust marketing tool, the email newsletter still shines as one of the best ways to engage with your audience, keep them informed, and drive revenue. Hen House has authored and designed hundreds of newsletters. These 8 email newsletter design and delivery tips and tricks ensure to engage your reader.