How big is this opportunity?
How do you define the market that this opportunity is found within?
What is the Total Addressable Market size?
How does your solution fix the market pain?
How do you measure that pain?
What is the impact of that pain on each unit (either person or business) within your addressable market?
Now applying total market to the impact, what is the value/ measurement of that pain, applied to the entire market ?
Does your team have experience capitalizing on this opportunity potential? If so whom and how?